TideRock Financial, LLC is an independent investment firm providing comprehensive wealth management services to individuals and families, estate and heritage planning, as well as investment management for qualified company 401K plans.
Today’s investment landscape is fraught with risk. For the first time ever, major Western economies are on the verge of bankruptcy, with spending out of control and debt at alarming levels. We believe economic prosperity comes from free markets, stable money supply and low debt. The good news is there are still places in the world where these principles are embraced.
At TideRock Financial, we specialize in uncovering global investment opportunities. By accessing the very best institutional funds and alternative investment vehicles that are not available to the general public, TideRock Financial is consistently identifying investments that should do well in a declining stock market.
TideRock Financial is differentiated from other investment advisory firms in its fee-only approach that puts its customer’s interests in the forefront of every investment decision. We act as your fiduciary, do not sell insurance products, nor do we receive any incentives to invest in one financial product or fund over another – thereby eliminating the conflicts of interest that are unfortunately all too common in the investment industry.
Our practice is limited to a select number of clients to provide truly individualized service and advice. We pride ourselves on utilizing our diverse breadth of knowledge and expertise to offer a unique investment experience that allows us the privilege of earning the trust of highly sophisticated investors and their families.
If you are in need of a Financial Planner, Estate Planner, Wealth Manager, or Investment Advisor, please contact TideRock Financial.
Simon brings nearly 20 years of investment experience to his role as founder and chief executive officer of TideRock Financial. He specializes in advising wealthy families and high-net worth individuals to help them achieve their long-term investment goals, including estate and heritage planning. As a former Wall Street trader, Simon utilizes his unique investment insight to create globally diversified, tax efficient portfolios based on solid academic research and an in-depth analysis of economic, political, and social developments around the world. His clients include current and former professionals at the top of their respective fields, including CEOs, entrepreneurs, hedge fund managers, and attorneys.
Simon currently serves on the Investment Committee of the Board of Directors of Saddleback Memorial Foundation. In this position, he helps one of Orange County’s leading not-for-profit hospital systems to invest its substantial portfolio and further its mission. Simon is also a member of the Board of Directors of New Majority California, a prominent group that is dedicated to promoting a fiscally responsible philosophy in government.
Prior to becoming an independent wealth manager, Simon was the founder and President of his own options trading company on the floor of the American Stock Exchange in New York. There he generated significant profits utilizing risk-averse trading strategies, eventually expanding his company to include traders on the floors of the American Stock Exchange, Chicago Board of Trade and Philadelphia Stock Exchange. As a member of the American Stock Exchange from 1994 to 2002, Simon served as a market maker for some of the Exchange’s most active listings, including Yahoo, Intel, Phillip Morris, and others.
In addition to his options trading career, Simon has enjoyed being a part-time entrepreneur and venture capital investor. He is a formerly nationally-ranked chess expert and competitive backgammon player, and believes this understanding of game theory allows him to better assess the risk/reward equation inherent in every investment.
Born and raised in New York City, Simon holds a B.A. degree from the University of Michigan with an emphasis on global economics. He now enjoys living in Orange County, Calif. with his wife and three children.
